Usports

Usports was a megastore in Sweden selling everything in the sports and outdoor segments for people with an active lifestyle.

The project included brand identity, spatial concept and various brand collateral. The result was a new kind of megastore that distinguishes itself through its style awareness. Raw, inexpensive materials were used together with bold graphics.

Agency: BAS
Role: Art Director, Designer

Usports logotype
Usports symbol
Usports colors
Usports typography
Usports patterns
Usports signage
Usports flags
Usports store concept
Usports store concept
Usports store concept
Usports store concept
Usports store concept
Usports store concept
Usports store concept
Usports store concept
Usports store concept
Usports bags
Usports magazine ad
Conceptual draft
Usports magazine ad
Conceptual draft
Conceptual draft
Usports stationery system
Usports website
Conceptual draft
Usports brand identity overview
Get in touch

If you wish to hire me for brand identity work I suggest you visit Studio Walk (coming soon). I also freelance and collaborate with other creatives/agencies when things align. Just say hi.

Contact

patrik (at) studiowalk.com

Business

studiowalk.com (coming soon)

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