Usports was a megastore in Sweden selling everything in the sports and outdoor segments for people with an active lifestyle.
The project included brand identity, spatial concept and various brand collateral. The result was a new kind of megastore that distinguishes itself through its style awareness. Raw, inexpensive materials were used together with bold graphics.
Agency: BAS
Role: Art Director, Designer
If you wish to hire me for brand identity work I suggest you visit Studio Walk (coming soon). I also freelance and collaborate with other creatives/agencies when things align. Just say hi.
Contact
patrik (at) studiowalk.com
Business
studiowalk.com (coming soon)
Elsewhere