patrik (at) studiowalk.com


My name is Patrik Zetterberg. I'm a consultant, designer, and strategist, living in Helsinki. I have over 20 years experience in brand identity, retail/signage, print/packaging, UX/UI, and design systems.

I really enjoy learning and making things. After mastering lego I discovered Photoshop on my first Macintosh computer. This is how my journey as a designer began. I later studied web design in Stockholm and graphic design in San Diego.

I was lucky to end up at one of the best strategic brand and design agencies in the nordic region. I worked at BAS for close to twelve years among very sharp people. It helped me develop my skills and interest in design, particularly in brand identity.

I am also very proud with my involvement with Löparakademin and their amazing non-profit work. It feels great to contribute and witness how design can make such a positive and direct impact.

Today, I am running my own business, Studio Walk, where I help companies build strong brands. I truly value design thinking (where strategy meets design) and enjoy using both left and right brain sides.

Things I enjoy are disc golf, travel, all types of games, space talk, good fajitas, and ginger beer. I also have a wonderful partner in life. She truly makes me a better person. I love her beyond words.

Say "hi" if you want to ask me something. Email is the best way. You can also connect with me on LinkedIn.

Patrik is a highly skilled designer. He combines his design competence with a great understanding of conceptual thinking.

Torbjörn Nordkvist
Vice President at BAS Group
Torbjörn Nordkvist
Vice President at BAS Group
2018–now  Studio Walk, Founder
2010–now  Löparakademin, Art Director
2006–2017 BAS, Art Director
2004–2005 San Diego City College, Graphic Design
2002–2003 Jensen Education, Web Design
2001–2005 Freelance Designer
Awards & recognition
2016   Retail Awards / BAS
2016   Resumé: Månadens Design / BAS
2010   Retail Awards / BAS
2008   Resumé: Månadens Design / BAS
2007   Guldägget Diplom / BAS

Patrik has helped us build multiple attractive brands impacting our ability to find new partners and growing our community.

John Laselle
CEO at Löparakademin
John Laselle
CEO at Löparakademin
Get in touch

If you wish to hire me for brand identity work I suggest you visit Studio Walk (coming soon). I also freelance and collaborate with other creatives/agencies when things align. Just say hi.


patrik (at) studiowalk.com


studiowalk.com (coming soon)