Löparakademin is an award-winning social venture that promotes higher education and health awareness among youths in low-income city areas in Sweden. It is a non-profit that also works to improve the tarnished reputations of those areas.
The project includes brand identity, website and various brand collateral. The result is an urban sporty lifestyle brand with a minimalistic bold style and attitude, with a loyal and growing community.
Role: Art Director, Designer
Run for zero is a campaign that aims to bring awareness to the fact that people in socio-economic challenged areas on average live six years less than the average middle class. The campaign hope to inspire people of all backgrounds to try running as a healthy form of exercise.