A 10km run for kids and adults northwest of Stockholm, Sweden. Kistaloppet is arranged by Löparakademin with purpose to inspire people to exercise and improve the suburban image.
The project includes brand identity, website, brand collateral and marketing materials. The result is a modern urban run with a simple bold style and attitude, raising the design bar of running competitions.
Role: Art Director, Designer
Sub 40 is a campaign that inspires runners to get run the ten kilometers in under 40 minutes. If you make it, you get a wind jacket.
Custom graphics for the five year celebration of Kistaloppet.