Five provides healthy exercise challenges around Sweden. The purpose is to inspire and motivate people to get into better shape. The participants need to complete five routes during a set time period. Participants are rewarded by digital medals and merchandise upon completion.

The project includes brand identity, website and various brand collateral. The result is an simplistic yet quirky brand with a minimalistic bold style and attitude, with a loyal and growing community.

Client: Lyckostaden
Role: Creative Director, Designer

Five logotype
Five website
Five website
Five map
Five badges

Point five

Point Five is a second concept under the 'Five umbrella'. A long distance route divided into five phases. Complete the challenge in one day to become a Crazy Camper, or take it slower for Happy Camper.

Point Five logotype
Point website
Point Five badges
Point Five social media posts

Xmas five

Xmas Five is a third concept under the 'Five umbrella'. Every Sunday morning during five weeks a hatch is opened from a xmas calendar. Complete the challenge in one day to become a Badass Santa, or take it slower for Healthy Santa.

Xmas Five logotype
Xmas Five website
Xmas Five badges
Xmas Five social media posts
Get in touch

If you wish to hire me for brand identity work I suggest you visit Studio Walk (coming soon). I also freelance and collaborate with other creatives/agencies when things align. Just say hi.


patrik (at)

Business (coming soon)