Five provides healthy exercise challenges around Sweden. The purpose is to inspire and motivate people to get into better shape. The participants need to complete five routes during a set time period. Participants are rewarded by digital medals and merchandise upon completion.
The project includes brand identity, website and various brand collateral. The result is an simplistic yet quirky brand with a minimalistic bold style and attitude, with a loyal and growing community.
Role: Creative Director, Designer
Point Five is a second concept under the 'Five umbrella'. A long distance route divided into five phases. Complete the challenge in one day to become a Crazy Camper, or take it slower for Happy Camper.
Xmas Five is a third concept under the 'Five umbrella'. Every Sunday morning during five weeks a hatch is opened from a xmas calendar. Complete the challenge in one day to become a Badass Santa, or take it slower for Healthy Santa.